Results
Increased revenue by faster delivery
Highlighted technical design flaws
Faster cross-team collaboration
Introduction
Seer Interactive is a certified B-Corporation digital marketing agency that has been serving clients for more than two decades. The company specializes in SEO, paid media, analytics, creative strategy, and conversion optimization.
Challenges
- Internal and external development teams work on tasks together, but the design expectations and completed tasks sometimes differ.
- This mismatch meant doing re-work to fix issues and integrations instead of taking on new tasks or projects, which sometimes resulted in missed deadlines.
- The lack of standards that generic diagramming tools allow lead to inconsistent output and confusion, resulting in time-consuming mistakes and re-work.
Approach
- The C4 model enabled a lightweight way to create visual consistency.
- Diagrams-as-code was trialled but found too slow for real-time communication, and the overhead of setting it up on each machine caused friction and felt manual.
- The collaboration, interactive UI, and visuals of IcePanel appealed to the broader team and audience, making it the tool of choice.
"A big value add with IcePanel has been documenting existing systems because inefficiencies and poor patterns jump out at you."
Data engineer
Conclusion
- Seer Interactive has increased sales as their dev teams work more in sync and efficiently, releasing code faster with more confidence.
- Developers understand designs and broader context, allowing them to achieve customer goals quicker and contribute to more projects.
- They have discovered mistakes and flaws during collaborative conversations that the team had otherwise missed, leading to product improvements and efficiencies.
Is IcePanel for your team?
Try it out for free and see what you think.
