Results
Faster architecture decisions
Single map of their platform for technical and business teams
Reuse of reference objects for consistency
Introduction
Alex De Vergori leads the Enterprise Architecture function at 360insights, a company focused on providing cloud-based incentive, promotion, and rebate management software that helps brands and their channels drive growth, compliance, and measurable ROI.
Their mission is to simplify complex incentive and rebate processes through intuitive technology. Within 360insights, their team of enterprise and solution architects works across multiple delivery teams, ensuring alignment to common principles, standards, and architectural direction — especially as they pursue a unifying "One Platform" strategy across their product suite.
Challenges
Before IcePanel, architectural knowledge was fragmented and static. Alex's team used a mix of tools — diagrams in white-boarding tools, documents in wikis, and PowerPoint decks — which quickly became outdated and disconnected from delivery. Each team tended to create their own architecture views, resulting in duplication, inconsistencies, and limited visibility of how everything fit together.
It was difficult to:
- Maintain a single source of truth for their architecture.
- Show how microservices and domains connected across business capabilities.
- Communicate architecture effectively with non-architect stakeholders such as product, engineering, and leadership.
How IcePanel helped
IcePanel helped them visualize their evolving architecture in a way that was interactive, consistent, and easy for everyone to understand. It bridged the gap between enterprise and solution architecture by allowing them to map out business domains, capabilities, and systems all in one model, then zoom into implementation details for delivery teams.
Key benefits include:
- A shared visual language that connects conceptual, logical, and physical views.
- Easy collaboration between enterprise and delivery architects.
- The ability to discuss architecture in context — no more static diagrams buried in slides.
- Faster onboarding and clearer communication across teams.
"IcePanel has become the backbone of how 360insights communicate architecture — making our strategy visible, actionable, and collaborative."
Why they choose IcePanel
They evaluated several tools, but most focused either on static diagramming or formal modeling. IcePanel struck the right balance — lightweight enough for collaboration, but structured enough to maintain architectural integrity. Its focus on C4-style modeling and living documentation made it a natural fit for their "One Platform" initiative.
IcePanel has significantly improved how they work as an architecture function:
- Visibility: They now have a single, living map of their platform that's understood by both business and technical teams.
- Velocity: Architecture discussions that once took hours of presentation prep can now happen directly in IcePanel.
- Consistency: Every project uses the same reference models and viewpoints, improving architectural coherence across their platform.
- Engagement: Delivery teams actively participate in shaping the architecture rather than passively receiving diagrams.
In short, IcePanel has become the backbone of how 360insights communicate architecture — making their strategy visible, actionable, and collaborative.
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